Urban Golf Gear Merchandise Information

Founded in 1997, Urban Golf Gear is an “Athleisure” apparel brand. It’s a performance golf apparel brand inspired by urban fashion. The company headquarters are located at 324 13th Street, Oakland, California.

Urban Golf Gear is a golf inspired lifestyle apparel line founded by Craig Tanner. As golf emerged from the traditional old boys game to a multi-cultural sport, Tanner foresaw this change as "the new face of golf." In this realm, a market for a new style in golf apparel and other sports apparel has evolved.

Urban Golf Gear is a performance golf brand merging technical fabrications with fashion. Not only does the line consist of microfiber windshirts, dry-tech shirts and hats but also t-shirts, jackets, women’s baby T’s and spaghetti tanks all embroidered with the Urban Golf Gear logo.

Currently the clothing is available to consumers directly via the Internet (www.urbangolfgear.com). Look for Urban Golf Gear at your local golf pro shop or favorite fashion retailer by this holiday season.

Urban Golf Gear's logo distinguishes it from today's typical designer golf gear, integrating style with urban hip-hop fashion. The logo, a black golfer with "dancing dreads" immediately grabs your attention. Tanner spent months developing the perfect logo. "Our logo is a morph of hundreds of faces from different races and ethnic groups," said Tanner. "We feel the logo represents the new face of golf." Confident and dynamic, our logo represents the freedom to be ones self.

High quality yet affordable golf shirts, wind shirts, jackets, vests, bucket hats, caddy caps and ball caps make up Urban Golf Gear's Traditional Golf Collection. The Urban Lifestyle collection consists of T-shirts, sweatshirts, sweaters, scully hats, form fitting baby T's, halter-tops, spaghetti tanks, and Tarzan tops. "I realized our demographic wanted earth tones in comfortable fabrics instead of bright colors normally found with traditional golf apparel," said Tanner. "Upcoming lines will capitalize on the extreme sports craze."

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