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Founded in 1997, Urban Golf Gear is an “Athleisure”
apparel brand. It’s a performance golf apparel brand
inspired by urban fashion. The company headquarters are located
at 324 13th Street, Oakland, California.
Urban Golf Gear is a golf inspired lifestyle apparel line
founded by Craig Tanner. As golf emerged from the traditional
old boys game to a multi-cultural sport, Tanner foresaw this
change as "the new face of golf." In this realm,
a market for a new style in golf apparel and other sports
apparel has evolved.
Urban Golf Gear is a performance golf brand merging technical
fabrications with fashion. Not only does the line consist
of microfiber windshirts, dry-tech shirts and hats but also
t-shirts, jackets, women’s baby T’s and spaghetti
tanks all embroidered with the Urban Golf Gear logo.
Currently the clothing is available to consumers directly
via the Internet (www.urbangolfgear.com). Look for Urban Golf
Gear at your local golf pro shop or favorite fashion retailer
by this holiday season.
Urban Golf Gear's logo distinguishes it from today's typical
designer golf gear, integrating style with urban hip-hop fashion.
The logo, a black golfer with "dancing dreads" immediately
grabs your attention. Tanner spent months developing the perfect
logo. "Our logo is a morph of hundreds of faces from
different races and ethnic groups," said Tanner. "We
feel the logo represents the new face of golf." Confident
and dynamic, our logo represents the freedom to be ones self.
High quality yet affordable golf shirts, wind shirts, jackets,
vests, bucket hats, caddy caps and ball caps make up Urban
Golf Gear's Traditional Golf Collection. The Urban Lifestyle
collection consists of T-shirts, sweatshirts, sweaters, scully
hats, form fitting baby T's, halter-tops, spaghetti tanks,
and Tarzan tops. "I realized our demographic wanted earth
tones in comfortable fabrics instead of bright colors normally
found with traditional golf apparel," said Tanner. "Upcoming
lines will capitalize on the extreme sports craze."
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Florida Golf's City of the Month
